What is “What’s Happening?”
“What’s Happening?” is a new Calf Notes video series where we explore the story behind intersting and informative photos and videos captured by Dr. Quigley during visits to dairy farms and calf ranches around the world. Each 4 to 5 minute episode reinforces an important calf management topic and provide resources for viewers seeking more information for later study.
Episodes of “What’s Happening?” will be available in English approximately every week, followed by a Spanish translation (¿Qué está pasando?) the following week. There will be about 26 unique episodes annually.
Here’s an example episode of “What’s Happening“
Why be a Sponsor?
Since it’s inception in 1997, Calf Notes has been freely available to everyone interested in improving calf management. And, the original Calf Notes will remain free and freely available.
“What’s Happening?” is video based, and will incur greater expense to produce. Outside support (i.e., sponsorship) is required to offset the cost of software, cameras, video editing, and production of each video. Your financial assistance will make “What’s Happening?” possible.
Sponsorship brings many benefits:
- Increased visibility and awareness for your Company. Sponsors will be identified on the “What’s Happening?” homepage and on correspondence regarding “What’s Happening?”. The audience for “What’s Happening?” is fully engaged in calf management, so you are certain to reach an audience interested in your product or service.
- Reach new target audiences. With global reach, Calf Notes and “What’s Happening?” will be sure to expand your audience.
- Enhance your brand credibility. Support dissemination of practical and scienifically sound information to enhance the credibility of your brand. An important goal of “What’s Happening?” is to bring actual situations to life in a manner that both entertains and informs. Each episode will be carefully crafted to provide scientifically sound answers to common situations that occur on real farms.
- Support Calf Notes. Help maintain and improve the website that has provided calf management information since 1997. Calf Notes was “doing calves” before “calves were cool”.
Telling a Story
“What’s Happening?” is designed around the idea of telling a story about a photo or video. Each episode is crafted around an important aspect of calf management and brings home the point by telling a story about the media. It’s a better way to teach!
Who will Watch “What’s Happening?”
Calf Notes visitors. As you can see from the graphic below, Calf Notes is among the most accessed source of information on the subject of calf management and is viewed around the world. Translated into four languages, Calf Notes is a respected source for “pertinent, non-commercial, and unbiased information on raising young dairy calves”. No doubt, Calf Notes visitors will love “What’s Happening?”.
And with outreach on Facebook, Instagram, LinkedIn, and YouTube, “What’s Happening” will surely be a hit on a global scale and reach an audience more familiar with a video format such as found on Instagram and Facebook. As a sponsor, you are welcome to link your website to the “What’s Happening?” homepage to increase traffic.
What are Sponsorship Levels?
Annual sponsorship levels for “What’s Happening?” are shown below and are in U.S. dollars.
Are there Language Options?
Yes! Episodes of “What’s Happening?” can be dubbed and/or subtitled into YOUR language and made available on the “What’s Happening?” home page. Gold Sponsorship is required. Just contact our Director of Marketing (see below) for more information.
How do I Sign Up?
For more information on Sponsorship for 2025 or to sign up as a “What’s Happening?” Sponsor, please contact Tatiana Agudelo, Director of Marketing at tagudelo@calfnotes.com. Thank you for your interest and support!